Pay-Per-Click Management for Small Businesses
PPC simply stands for “pay-per-click” and it’s the sponsored ads you see in the search engines, typically at the top and right side of the page. Each search engine has their own name for their PPC models. Google’s name for it is “Adwords”. We offer small business PPC management for most major search engines and social networks. We can manage accounts that have $1000/month PPC budgets to accounts that have $10,000-a-day budgets.
PPC Services
We offer PPC management services on the following networks:
- Google Adwords
- Bing’s Microsoft Sponsored Ads
- Facebook PPC
- Linked PPC
- YouTube PPC
- StumbleUpon PPV
We can help your business:
- Increase your Click-Through Rates (CTR’s)
- Lower your Cost Per Click (CPC’s)
- Improve your landing page(s)’ quality score
- Track conversions
Search engine PPC is one of the fastest ways for a small business to get on the first page of the search engines. We recommend a PPC for ALL small businesses, even if you are running successful SEO campaigns and ranking well organically. It has been proven that running PPC in tandem with SEO campaigns can increase CTR’s for both your PPC campaigns and for your organic SEO campaigns.
The amazing thing about PPC is that it’s 100% trackable, so you’ll know without a doubt whether it’s providing a good return on your investment. It’s provides invaluable data that educates you on which specific keywords convert best for your business, so you can take that data and apply it to your SEO campaigns.
PPC Offers Great Exposure to Small Businesses
In additional to the benefits of PPC listed above, it’s essential your business is listed as many times as possible above the fold. PPC does just that; it gets your business listed above the fold for your main keywords. PPC is tool that allows your small business to have more exposure online for your specific localized keywords.
PPC Can Offer Amazing Return on Investment for Small Businesses
If you know what you are doing (like we do) and know:
- how to add lots of negative keywords
- how to use exact match, phrase match, and broad match keywords
- how to split test Ads
- how to split test landing pages
- how to use tracking code
- how to segment Ad groups properly (using the old peel-and-stick method)
- the difference between: search, search partners, and content network
- how to get special site links and add in local site links
- how to use IP targeting to only have your Ads shown to local prospects
- how to target Gmail, mobile phones, & Google Places
then you’ll be in good shape for conquering your competition.
If you know how to apply all the PPC strategies listed above, then you are most likely running a super profitable pay-per-click campaign for your local business. If you don’t know what those things listed above are, then you could be losing money or not doing as well as you could be with PPC marketing. PPC should provide a solid ROI if you know what you are doing.
We offer small business PPC management services – contact us today to discuss your pay-per-click needs.
