You’ve heard it before: build links to your site, and it will gain traction in the rankings and provide you with traffic. There are some popular methods that most SEO firms will recommend, but by no means are you limited to the most-discussed ideas. For instance, getting nofollow links or links from sites with no PageRank can still be effective, and in fact should be pursued in order to gain links from a variety of sources.
Julie Joyce contributed a great piece to Search Engine Watch detailing a comprehensive list of over 130 strategies for building links to a site. Besides exposing lots of great ideas for ways to get links, the article also discusses some important recommendations about link building that will help save you time and money.
130 Link Building Strategies – Easier Read Than Done?
Since this list provides a large variety of link building strategies, how will you decide where to begin? Below are some questions that you can ask yourself when going through the list:
- Is this strategy cost-effective?
- Will this provide a high quality link? (not always important, but something to consider)
- Will the link be seen by many potential customers?
- Will the link provide traffic?
Remember that once you decide which strategies to use, you should still be aware of how you employ them. All links aren’t created equal, and neither are all strategies.