Google has changed a ton in the last 4-5 years. There are so many different variations of Google’s SERPs (search engine ranking pages) today. I think last count was over 86 and I expect that number to only grow more and more in the future. Now with the latest Hummingbird updates + personalize search [...]
It was so nice to be invited last week to present at Toronto’s Inbound Marketing Meetup. I appreciate the crowd putting up with my shenanigans. If you were there you know what I mean! I posted the deck above and also mentioned in the meetup I’d post the links to those custom analytic’s reports so [...]
As most people already know, Google Reader is shutting down July 1st, 2013. So sad, as I love my Google Reader. I am switching to Feedly and here is why: Feedly currently uses Google’s API, so it automatically syncs to your current GR feed and keeps all your information intact. However, when that API is [...]
I saw this video today and I think every single small business can benefit from watching it. It’s amazing what little edification and how the power of positive stories can transform businesses. Write in the comment section below what your favorite part of the video was.
Why I decided to Share This I usually DO NOT like Sharing our internal tutorials WITH the public, but every once in while I like to show folks what it takes to do some simple link building research. This is a tutorial we use to train juniors on our team. It’s time consuming and a [...]
There is a good reason why Press Releases are very popular marketing tool for ALL businesses. The true value of a press release is in its news-worthiness. If your PR is just thinly veiled advertising and your plan is to submit to a bunch of free PR sites to snag some links, then sadly I [...]
Pay Per Click or PPC has proven itself to be one of the most revolutionary ideas in internet marketing and advertising in the past 14 years. When Jeffrey Brewer of Goto.com presented this concept in February of 1998 to the TED conference in California, he probably didn’t foresee such immense success. Although, credit for the concept model is generally [...]