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5 Ways To Add ‘Social Proof’ To Your Business

Posted on by in Google Places, Social

Adding social proof to your blog, website, and/or marketing materials can substantially increase conversions and sales. Here is a quick little list of ideas that you can do to improve on your social proof to your business. Gain Testimonials – when acquiring testimonials try to get a photo, audio, and/or video along with the written [...]

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Does Your Business Have 1000 True Fans?

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Kevin Kelly wrote this brilliant post title ‘1000 True Fans ‘ and it was mostly geared towards artists, however I think this post is just as relevant to the small business owner. The whole premise is based on the artist acquiring 1000 true fans who will spend a minimum of $100 a year on their [...]

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Don’t Be A Generalist!

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Seth Godin has an interesting post on his blog about specialists vs. generalists . He argues that in today’s world of almost infinite choice, why should anyone settle on hiring a generalist to do a job when one can have access to a specialist in that field. The implication is that the internet has blown [...]

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SEO Means Nothing If Your Site Can’t Convert!

Posted on by in SEO, Social

All the SEO in the world isn’t going to make a customer actually buy your products, if your site doesn’t motivate potential customers to take that leap and spend their money, and if it doesn’t make the buying process simple, they will surely go elsewhere. One major step that is over look often is usability [...]

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Twitter – What does it mean to your business?

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Have a twitter account? Then follow me on twitter: http://twitter.com/smbusinesscoach Are You Tweeting? Are you a small business owner? Are you twittering? Don’t know what twitter is? Or maybe you know what twitter is, but you don’t know how to monetize twitter. Want to learn how to use twitter to grow and market your business…? [...]

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Embracing Online Customer Reviews

Posted on by in Google Places, Social

One of the dominant trends in the marketplace is the growing influence of online reviews of products and services, whether those of online companies themselves, or traditional "offline" businesses such as hotels and restaurants. As more and more of the consumer population surfs the web to shop, research potential purchases and compare prices, online reviews [...]

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Building A Trustworthy Website

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In the competitive online market, standing out from the crowd can be difficult. Creating a website for your business that instills a sense of trust in its visitors is a decisive factor in building-and maintaining-your business’ reputation. Having a professional, approachable, secure website is essential to survive for any length of time in today’s market. [...]

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What is Web 2.0?

Posted on by in Social

Many small business owners are still not sure what Web 2.0 is. The following video should begin to fire off the connectors that will bridge this gap, and help you understand how your customers control your success. If you are a small business owner, it is imperative you start this journey of better understanding and [...]

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