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Hitler Uses Twitter!

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This is very funny if you use Twitter! Hitler is very P.O.’ed because he wants to tweet about his dog dying, but can’t because Twitter is always down. Best quote in twitter spoof: "I have 2,000 followers who need to know every minute detail of my life! How else am I supposed to convey my [...]

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Are the 2008 Olympics Killing Your Business?

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I was out yesterday purchasing new glasses for myself and my wife and I noticed that the shopping centers where very quite. I asked the owner of the Optician Store,Have you been busy today? " and she replied, "No. It’s very quite ever since the Olympics. " Has your business been quite since 2008-08-08? What [...]

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Turn Negatives into Positives

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Everybody seems to be excited (if not a little worn out) by the ongoing drama of the U.S. presidential election these days, especially the historic campaign of Barack Obama. What can the political maneuvers of politicians teach the small business owner trying to find effective marketing strategies? Well, to state the obvious, political campaigns, especially [...]

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What Gordon Ramsey Can Teach You About Your Business!

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I’m a big fan of celebrity chef Gordon Ramsey . The foul-mouthed British firebrand is a household name in North America because of his nerve-wracking TV show Hell’s Kitchen , in which young chefs compete for a job running one of his restaurants. But it’s his other show, the more low-key Ramsey’s Kitchen Nightmares , [...]

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What Blogging Platform Should A Small Business Owner Use?

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So you’re ready to jump in and finally set up a blog for your business. How to choose among the range of popular blogging systems? Many will opt for Blogger, TypePad or Blog Harbor, but I would heartily recommend WordPress. Here’s why. With WordPress, you simply download the free software to create your blog, buy [...]

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The Psychology of Line-ups

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Have you ever been to a Ribfest ? These traveling barbecue shows have their origins in the American south, but you can find them all over Ontario during the summer weekends. Barbecue teams set up huge rigs equipped with giant smokers that can cook 200 racks of ribs at a time. Once the ribs are [...]

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Testimonials Are A Must!

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I’ve discussed elsewhere the power and value of using testimonials from satisfied customers to help promote your business online. If you have an effective system in place to collect high quality testimonials, they can serve many purposes: Customer reviews/testimonials can aid in producing good copy for your website. They educate on what products and services [...]

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Customer Contact Information- Your Most Precious Resource!

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Several years ago I bought a lamp at a charming house wares store in my neighborhood. The proprietor of the store asked for my address and other contact information, which I gladly gave. Every so often I would receive an attractive flier on thick high-quality paper stock in the mail, inviting me to a special [...]

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Make Scarcity Work for You

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Supply and demand : these principles are the cornerstone of the free market. At the most basic level it’s not all that hard to understand, but when you’re a business owner navigating the ups and downs of the marketplace it can be a rough ride. In this piece I want to talk about how understanding [...]

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5 Ways To Add ‘Social Proof’ To Your Business

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Adding social proof to your blog, website, and/or marketing materials can substantially increase conversions and sales. Here is a quick little list of ideas that you can do to improve on your social proof to your business. Gain Testimonials – when acquiring testimonials try to get a photo, audio, and/or video along with the written [...]

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