Archive | Social RSS feed for this section

Groupon – Can It Save Your Business?

Groupon is social commerce on steroids.   It is a site that allows people to get group coupon deals if enough people participate.  If enough of your friends and family buy then the coupon is honored, thus encouraging you to pass the deal along.   It’s very contagious in a fun way and can strum up [...]

Leave a comment Continue Reading →

Blogging Commenting – 4 Questions You Should Ask Yourself Before Leaving a Comment

Blog commenting is a really important marketing strategy online for small businesses.   It can be an incredible way to build relationships with other industry bloggers and a amazing way to get super targeted traffic as long as you do it ‘right’.  Ask yourself these 4 questions before leaving a comment somewhere online.  Ditto with forums. [...]

3 Comments Continue Reading →

Posterous – Why It’s a Small Business’s Best Friend

Watch this video below to learn how easy it is to use Posterous and why it’s a essential time saving tool for small businesses. Anyone who knows me will tell that I love simple, especially since I deal with  small business owners who are typically not very tech or internet savvy, so when a tool [...]

1 Comment Continue Reading →

Small Business Blogging – What To Blog About?

I work with a lot of small businesses and often they have no clue on what to blog about.  In  this post, I will (hopefully) inspire and give a boat load of ideas and topics that any small business can easily borrow and apply as a post to their business blog(s). Blogging is really, really [...]

Leave a comment Continue Reading →

Small Business Video Marketing

Here is a great example of why and how any small business can use internet videos to grow their business. Social video marketing is very, very powerful.  Why not take your business to your local college and ask their marketing department or film department for help.   They get to work with a real life case [...]

1 Comment Continue Reading →

What Can “Spaghetti Sauce” Teach You About Creating & Marketing Your Products?

Malcolm Gladwell’s gives a wonderful story at TED  that offers some very significant insight to why it’s important to create products and services that cater to different types of people.  There is no “perfect” product or service, just “different” products and services for “different” types of people. Does your business cater to different types of [...]

Leave a comment Continue Reading →

How to Deal With Negative Online Reviews

Recently one of my clients received a poor review and they asked me how they can deal with these negative reviews.  I thought what I wrote to him via email could be useful for any business so I’ve turned into a blog post.  Here is what I wrote: (Client),  here are some great resources on [...]

5 Comments Continue Reading →

How Social Search Works

Social search is not going away.  It is important for small businesses to get involved with the major social media sites especially now that social search is a part of the search results pages for people who belong to your social circles. I believe small businesses should have several social profiles.  One that is personal [...]

1 Comment Continue Reading →

Client Expectations

Gary Vaynerchuk is one the smartest entrepreneur’s who use social media correctly. The reason I like him so much is he runs real business using social media as one of his major marketing methods, so he walks his talk. Not the case with most folks who teach social media marketing. My thoughts on whether social [...]

1 Comment Continue Reading →

How To Post a Review On Google Maps

Why Teaching Your Customers How to Post a Google Map Review is Essential to Having Great Rankings in Google Places With Google Places showing up in the organic search engines, it’s ever so important that businesses that provide services locally actively pursue getting positive reviews on their Google Maps listings. By doing this, it accomplishes [...]

13 Comments Continue Reading →