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Google Maps – Learn What Determines Your Rankings

I thought this presentation by Mike Blumenthal on understanding ranking factors on Google Maps was really well done and it would be useful to all small business owners. What did you think…?

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Where Our Future Shoppers Will Find Info On Your Business

In this recent article posted by emarketer.com they show where our present to future shoppers are finding their information on our products and services we sell. "The companies surveyed 10-to-14-year-olds and found that 83% went online for an hour or more every day. Many children were also shopping online. Four out of 10 responding young [...]

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Are Your FAQ’s Dynamic & Search Engine Optimized?

Have you thought about your Frequently Asked Questions lately? This page is generally considered a static part of the administrative section of a website, something that was set up when the site was created and left on its own thereafter. But it’s time to look at your FAQ page as a dynamic, changing facet of [...]

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Domain Names – Do They Matter?

Your domain name is like your online storefront. It’s the first thing people see when they reach you, and you need to make the most of it. As the old business cliché goes, it’s all about “location, location, location!” If your location on the internet (that is, your domain name) is obscure and hard to [...]

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What Blogging Platform Should A Small Business Owner Use?

So you’re ready to jump in and finally set up a blog for your business. How to choose among the range of popular blogging systems? Many will opt for Blogger, TypePad or Blog Harbor, but I would heartily recommend WordPress. Here’s why. With WordPress, you simply download the free software to create your blog, buy [...]

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The Psychology of Line-ups

Have you ever been to a Ribfest ? These traveling barbecue shows have their origins in the American south, but you can find them all over Ontario during the summer weekends. Barbecue teams set up huge rigs equipped with giant smokers that can cook 200 racks of ribs at a time. Once the ribs are [...]

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Why Your Local Business MUST Be Online

An article just posted on eMarketer presents a striking statistic from Nielson Online: 58% of people who shop for consumer electronics in the U.S. will use the internet to research their purchasing decision. This is compared to a mere 8% who would field advice from friends and family. And these are not consumers who ultimately [...]

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Keyword Research – How To Video

Doing proper keyword research is probably one of the MOST important tasks to be done before you do anything with your different web properties. Many small business owners tend to neglect doing a thorough enough keyword research.  Not having a deep enough research on your business’s main keywords can result in poor decisions when it [...]

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SEO Means Nothing If Your Site Can’t Convert!

All the SEO in the world isn’t going to make a customer actually buy your products, if your site doesn’t motivate potential customers to take that leap and spend their money, and if it doesn’t make the buying process simple, they will surely go elsewhere. One major step that is over look often is usability [...]

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Standing Out in the Online Local Market

Small business owners today know that they need a website to compete. More and more people search the internet to find shops and services in their area before hitting the streets. Having a website is a crucial way to make an impression on potential customers and get the word out, no matter how modest your [...]

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