I may have rambled a little in the video above , but the point I was trying to make is that a very large percentage of all searches have a local intent, so much so, Google is displaying a (7-Box) Google Maps listing in the organic SERPs (search engine results pages) on many searched broad [...]
SEO & PPC – The Perfect Couple
I just found this interesting post today at WebProNews.com where they revealed the Coles Notes version of a recent study done by two NYU Professors. It basically shows that by having a strong SEO presence and running PPC ads together will improve your conversions rates. If you would like to read the full meal deal, [...]
Why Having a Visible Google Local Listing is Essential for Small Businesses
Getting a free local listing with Google’s Local Business Center is easy, but attaining top positioning is not. You must understand the ‘ins’ and ‘outs’ of how Google ranks their local listings, which does NOT play by the same traditional SEO strategies for the organic listings. Here are a few tips (but not all our [...]
Local Organic Search Optimization Case Study
Watch the video case study above. This case study didn’t have a ton of competition for their localized GEO-specific keywords, but many small businesses are in similar situations. This doesn’t mean it’s not a good idea to have great search engine rankings those GEO-specific keywords. When people add local modifiers they are usually really close [...]
Web Hosting For Small Business
In this tutorial we will discuss what is the best web-hosting service providers for Small Business websites and which type of hosting is best suited for WordPress, since this is a continued lesson from our ‘The Complete Guide to WordPress for Small Businesses‘. Web Hosting is pretty straight forward and simple. When it comes to [...]
On-Page SEO
Matt Cutts discusses in the video the difference in having an over optimized website. From our experience, you want to only optimize each page for one keyword phrase (and sometimes two) but no more. At one time putting the keyword lots of times in a page was a good way to optimize for on-page factors, [...]
Using Relevant Keywords
Using relevant keywords for your business is very important when it comes to search engine optimization for local businesses. For example, lets say you are a Plumber in Chicago. A lot of small businesses would think ranking well in the search engines for the keyword ‘plumber‘ would be a good keyword to focus on, but [...]
Are Paid Directories a Good Way to Link Build?
Directories can be a good link to have pointing back to your site, depending on which directories it is coming from. Here at SmallBusinessOnlineCoach.com we do use directories to help our clients rankings. Directories rarely provide much direct traffic. Typically the bulk of the value of a directory listing is in how search engines evaluate [...]
