I was reading this amazing post from Ben Hunt (no relation) about a month ago about the how “SERP Snippets” can greatly affect your click through rates (CTRs). And one of those aspects that causes lower CTRs is having old dates show up as rich snippet in your meta descriptions in the search engines from [...]
Inside Google’s Search Algorithm
Google’s Search Algorithm Video Very interesting video about how Google decides on their search algorithm. Google makes over 500 changes a year to their algorithm. Matt Cutts says, “There is no perfect algorithm that will make everything perfect in search”. Go to 41 minutes to hear why they do not hand choose results and why [...]
Integrated Local Search Results (Google Places + Organic Listings = Local Search)
Crazy Changes! So it looks like as of yesterday that if you do a search with a local modifier (city/metro) you will get a merged search results page of Google Places and Organic Listings. I am not sure what all this means for how Google is deciding to rank it all, but obviously Google wants [...]
Using Google Webmaster to Identify Your Links
Does Google Really Not Show The Links They Find Pointing to Websites? There is a SEO myth out there that Google doesn’t tell you all the links they find pointing to a site, thus many SEO’ers & Webmasters use Yahoo to get a much more realistic idea of links point to a site. Well, this [...]
Google Maps’s Allows Businesses to Respond to Reviews
Google Maps (Google Places) have recently allowed businesses to respond to reviews left by customers on their Google Places listings. This is a very cool gift they have given small businesses. You can only see this feature when you are logged into your Google Places account and then when you go to your listing. It [...]
Small Business Blogging – What To Blog About?
I work with a lot of small businesses and often they have no clue on what to blog about. In this post, I will (hopefully) inspire and give a boat load of ideas and topics that any small business can easily borrow and apply as a post to their business blog(s). Blogging is really, really [...]
Google Maps Verification Postcard
Often I have customers and/or subscribers who need to verify their business’s listing in Google Maps (now known as Google Places) and you can do that 3 ways. What Google does is they send you a PIN # by one of your business’s listed contact details: Automated Phone Call SMS Text Message Mail (Good old [...]
