I think I swiped this idea from Jon Cooper… don’t quote me on that. It was someone smart like him. Step 1: Use this search operator: site:.edu history _______ Step 2: Use this plugin ‘Check my Links‘ in chrome to identify broken links fast. Step 3: Use archive.org to try to see previous content. Step 4: Re-create the content. Maybe [...]
What should we expect in the next few months in terms of SEO for Google?
This week Matt Cutts released a video (see above) outlining the plans for changes to the Google algorithm that may affect SEO in the next few months. Some of the major talking points I found interesting: Some of it was the same stuff… publish great content, blah, blah, blah. Yeah we all get that, right? [...]
How Does Google Consider Site-Wide Backlinks?
We get this question often too, but Matt Cutts answers it well enough here in this video. You can read the transcription below. Today’s question comes from Chris in Poland. Chris asks, “Are site wide backlinks considered good or bad by Google or do they just count as one link from the whole domain?” Matt [...]
What is Manual Link Buiding?
Manual Link Building For a lot of crappy link builders they hate “manual” link building. Personally, I love it! I think when you are a great manual link builder you can secure the best links and these are usually the links your competitors never get. Many SEO’ers refer this type of link building as a [...]
Google’s Disavow Links Tool is FINALLY Here!
New Google Tool: Disavow Links After months and months of SEOs and webmasters asking for the Google Disavow Links tool, it’s finally here. Many SEO’s will be playing the “wait and see” game where they wait for others to use to find out how it all works and ends up increasing rankings or decreases [...]
How to Mine Your Competitor’s Websites For Backlinking Opportunties
Why I decided to Share This I usually DO NOT like Sharing our internal tutorials WITH the public, but every once in while I like to show folks what it takes to do some simple link building research. This is a tutorial we use to train juniors on our team. It’s time consuming and a [...]
Why is Google Rewriting or Ignoring My Title Tag?
Lately I’ve received this question a lot: Why does my Google ranking say: “such and such” when that is not our Title Tag. No one knows 100% for sure why Google is changing website’s Title Tags, but they are doing it and doing it often. I put together a bunch of good resources that talk [...]
Should You Report Your Competitors to Google For Spam Backlinks?
I like Jim from Stewart Media. He made a really interesting video above and writes a post on reporting your competitors to Google if they are using spammy backlinking techniques to boost rankings. I think he has a fair argument about the subject. What are your thoughts? Is it fair game to report your competitors? [...]
Don’t Obess Over Rankings
Are You Obsessing About Your Search Engine Rankings? I am writing this post because I see so many small businesses who obsess about the wrong things in SEO and often end up pouring their entire link building budgets into 1-2 ‘Head Keyword Terms’ or as I like to call them ‘EGO’ terms. They could do [...]
Rand Fishkin Video – Social Signals, Content and Google Rankings
Here is a great video by Rand Fishkin, where he talks about how to market online in 2012. Every small business should spend an hour watching this video because things have been changing for a while now on what is required to market online. In the past, you could get away with building a simple [...]
