<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>SmallBusinessOnlineCoach.com &#187; PPC</title>
	<atom:link href="http://www.smallbusinessonlinecoach.com/category/blog/ppc/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.smallbusinessonlinecoach.com</link>
	<description>Proven &#38; practical local search marketing strategies for small businesses. Gain visibility in Google Maps, Yahoo Local Search, MSN Search Local &#38; much more!</description>
	<lastBuildDate>Sun, 25 Jul 2010 02:09:34 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Adwords PPC Sitelinks &#8211; How This Can Improve Your CTR&#8217;s &amp; Lower Your CPC&#8217;s</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-ppc-sitelinks/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-ppc-sitelinks/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 00:41:21 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[adword sitelinks]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=1602</guid>
		<description><![CDATA[Adwords has recently given us a new gift to online marketers: &#8220;Sitelinks&#8221;.  You can know add sitelinks to your AD&#8217;s and this is a fantastic way to increase your virtual real estate in your PPC AD.  This will usually make your AD stand out more and thus result in higher CTR&#8217;s and when you have [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-ppc-sitelinks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Easy Way To Improve Your PPC Conversions</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/easy-way-to-improve-your-ppc-conversions/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/easy-way-to-improve-your-ppc-conversions/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 07:16:08 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=1571</guid>
		<description><![CDATA[One of the biggest mistakes people make when improving on CTR&#8217;s (click thurs rates) on their PPC (pay-per-click) advertising is they forget to match the landing page to their AD. I am ALL for split testing and trying to improve your AD&#8217;s as long as you remember to keep your landing page congruent with your [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/easy-way-to-improve-your-ppc-conversions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV Advertising for Small Businesses Has Never Been So Easy</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/tv-advertising-for-small-businesses-has-never-been-so-easy/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/tv-advertising-for-small-businesses-has-never-been-so-easy/#comments</comments>
		<pubDate>Fri, 07 May 2010 10:12:04 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[animoto]]></category>
		<category><![CDATA[Google TV Ads]]></category>
		<category><![CDATA[local search marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[youtube Search Stories]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=1457</guid>
		<description><![CDATA[Get your Small Business products and/or services on TV with Google Adwords. The entry point to TV has definitely been lowered thanks to Google.  This is pretty exciting stuff! I know I am pretty &#8220;pro&#8221; internet marketing, but this might be another great  advertising medium for small businesses to market their local businesses. I am [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/tv-advertising-for-small-businesses-has-never-been-so-easy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adwords Content Tip: PPC Ads in Gmail</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-content-tip-ppc-ads-in-gmail/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-content-tip-ppc-ads-in-gmail/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 21:02:08 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[adwords content network]]></category>
		<category><![CDATA[austin lau]]></category>
		<category><![CDATA[funbox adwords]]></category>
		<category><![CDATA[funbox gmail]]></category>
		<category><![CDATA[funbox ppc]]></category>
		<category><![CDATA[gmail ads]]></category>
		<category><![CDATA[gmail ppc]]></category>
		<category><![CDATA[keyword]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[local]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=1228</guid>
		<description><![CDATA[Great tip here from Austin Lau on how to target Gmail PPC ads in the Adwords content network.  Remember to not to mix this in with the rest of your content ads nor your search campaigns, run it as a separate Adwords campaign to allow proper tracking. Another important tip to make sure you are [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/adwords-content-tip-ppc-ads-in-gmail/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>SEO &amp; PPC &#8211; The Perfect Couple</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/seo/seo-ppc-the-perfect-couple/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/seo/seo-ppc-the-perfect-couple/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:08:15 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[conversions]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[seo vs ppc]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=1098</guid>
		<description><![CDATA[I just found this interesting post today at WebProNews.com where they revealed the Coles Notes version of a recent study done by two NYU Professors.   It basically shows that by having a strong SEO presence and running PPC ads together will improve your conversions rates.  If you would like to read the full meal deal, [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/seo/seo-ppc-the-perfect-couple/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Understanding Google Adwords</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/understanding-google-adwords/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/understanding-google-adwords/#comments</comments>
		<pubDate>Sat, 04 Jul 2009 23:24:29 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Tutorial]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=341</guid>
		<description><![CDATA[Many small businesses do not understand how Adwords PPC auctions works. They have a hard time understanding how rankings and pricing works. This video must be the most brilliant explanation on how it all works. Share this on Facebook Share this on LinkedIn Tweet This! Post on Google Buzz Email this to a friend? Share [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/understanding-google-adwords/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A/B Split Testing</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/ppc/ab-split-testing/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/ppc/ab-split-testing/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 03:53:28 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[A/B spit testing]]></category>
		<category><![CDATA[Google Optimizer]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=159</guid>
		<description><![CDATA[If you can track your efforts then you can improve on your results. A/B split testing should be a part of your marketing efforts. If you use Google Adwords you will want to use their free optimizer tool. Here is webinar explaining how to set-up Google&#8217;s free website optimizer. Share this on Facebook Share this [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/ppc/ab-split-testing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>YouTube Releases Pay-per-Click</title>
		<link>http://www.smallbusinessonlinecoach.com/blog/social/youtube-releases-pay-per-click/</link>
		<comments>http://www.smallbusinessonlinecoach.com/blog/social/youtube-releases-pay-per-click/#comments</comments>
		<pubDate>Fri, 14 Nov 2008 18:38:44 +0000</pubDate>
		<dc:creator>Matthew Hunt</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Social]]></category>

		<guid isPermaLink="false">http://www.smallbusinessonlinecoach.com/?p=104</guid>
		<description><![CDATA[Online videos and all the video sharing sites have been around for some time now and we all understand that they are a huge part of how the web operates, especially when Google purchased YouTube for $US1.65 billion. Google even claims that 13 hours worth of video is uploaded every minute on YouTube. The most [...]]]></description>
		<wfw:commentRss>http://www.smallbusinessonlinecoach.com/blog/social/youtube-releases-pay-per-click/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
