This is why every single small business MUST invest in split testing This a quick case study to show you how important it is for small businesses to use split test landing page services. Investing some money in testing design, sales copy and split testing can make boat loads more money! For those of you [...]
The Missing Puzzle in Creating Winning PPC Ads is Split Testing, Split Testing, and More Split Testing!
What is PPC Ad Split Testing? PPC ad split testing is usually called “A/B split testing” in SEM industry language. This is where you have a side by side comparison of two ads within an adgroup, and you decide based on conversion and click-through data which Ad performs better. This is super important to do [...]
The Magic Bullet For Your PPC Marketing is Tight Adgroups
What is an Adgroup? In Google Adwords, you can put together a group of keywords you think relate to each other, then write one or more ads hoping to attract searchers typing those keywords into Google’s search engine and triggering your ads to be displayed (called ‘impressions’). The starting point and foundation of it all [...]
The Most Costly Mistake in PPC is Not Understanding Negative Keywords
What Are Negative Keywords? Negative Keywords are keywords that you choose to tell Google Adwords (or any other PPC Advertising platforms) that if any of these words are in a search query, that you don’t want your ad to be triggered to be displayed (called ‘impressions‘) to that searcher. Let’s say that the example in [...]
A Must See Overview of PPC Platforms
Pay Per Click or PPC has proven itself to be one of the most revolutionary ideas in internet marketing and advertising in the past 14 years. When Jeffrey Brewer of Goto.com presented this concept in February of 1998 to the TED conference in California, he probably didn’t foresee such immense success. Although, credit for the concept model is generally [...]
The Benefits of Understanding PPC Match Types
Not understanding match types in Pay-Per-Click advertising (PPC) can mean the difference between throwing away thousands of dollars away in your PPC Campaigns that don’t yield the desired return on investment (ROI), or acquiring a steady stream of new Customers and making money from paid traffic. Let’s focus on Google Adwords (similar to other PPC [...]
64.5% Clicks Come From PPC Ads – Why Small Businesses Might Want to Invest in Adwords
Do People Trust or Click on Paid Ads? Regardless of what our opinions are, what does the data say about keywords with high commercial intent? Every business owner wants immediate results from their marketing efforts and a good rate of return. PPC ads can do this for you (if you know what you are doing [...]
How to Copy Adgroups into Another PPC Campaign Using Adwords Editor
Step by Step of this Video: go to Adwords Editor and have the campaign you want to copy open in the main view select ‘adgroups’ tab select the adgroups you want to copy by holding down ‘shift’ button on your keyword while selecting go to the top left and select “Edit”, then “Copy” select the [...]
Remarket to Your Website Visitors Over and Over Until They Buy From You
What is Remarketing? Remarketing is when you tag or cookie a visitor through your Google Adwords remarketing campaign, and then as that visitor surfs the web, your banner ads will follow them and display repeatedly on sites that are part of Google’s Google Display Network (GDN). Websites that have Google Adsense ads on them are [...]
How to Use Adwords Editor to Change Broad Match Keywords to Exact or Phrase Match
Often we take over poorly managed Adwords campaigns. One of the biggest mistakes we see is ad campaigns that only bid on ‘broad match’ and we need to go in and clone all the those broad match keywords into ‘phrase match’ and ‘exact match’, but who the hell wants to do that manually?! Lucky enough [...]
