Since When Did Adwords Ads Allow You to Capture Emails Right in The AD? I don’t know if anyone else has seen this yet, but I have seen a couple Google Adwords Ads (like in the example image above) where the Adword’s Ad has an email optin form built into the ad. It’s awesome and [...]
Adwords Tip for Small Businesses
I received a notification today in my Gmail. I thought it was an interesting notification. Google’s specifically stated they are trying to improve Gmail by: Fewer irrelevant ads Gmail’s importance ranking applied to ads Offers and coupons for your local area What I think we should take note of is “Offers & Coupons for your [...]
How to Add Your PPC Ads to Google Place’s Pages
Here’s a neat little PPC trick to use Google Adword’s Sponsored ADs to target your competitors Places Pages. (Follow the instructions in the video above.) Login into your Adwords account. Create a new campaign, for the “networks” setting select Display Network ONLY Then click the setting for “Relevant pages only on the placements and audiences [...]
Adwords PPC Sitelinks – How This Can Improve Your CTR’s & Lower Your CPC’s
Adwords has recently given us a new gift to online marketers: “Sitelinks”. You can know add sitelinks to your AD’s and this is a fantastic way to increase your virtual real estate in your PPC AD. This will usually make your AD stand out more and thus result in higher CTR’s and when you have [...]
Easy Way To Improve Your PPC Conversions
One of the biggest mistakes people make when improving on CTR’s (click thurs rates) on their PPC (pay-per-click) advertising is they forget to match the landing page to their AD. I am ALL for split testing and trying to improve your AD’s as long as you remember to keep your landing page congruent with your [...]
SEO & PPC – The Perfect Couple
I just found this interesting post today at WebProNews.com where they revealed the Coles Notes version of a recent study done by two NYU Professors. It basically shows that by having a strong SEO presence and running PPC ads together will improve your conversions rates. If you would like to read the full meal deal, [...]
Understanding Google Adwords
Many small businesses do not understand how Adwords PPC auctions works. They have a hard time understanding how rankings and pricing works. This video must be the most brilliant explanation on how it all works.
