Since When Did Adwords Ads Allow You to Capture Emails Right in The AD? I don’t know if anyone else has seen this yet, but I have seen a couple Google Adwords Ads (like in the example image above) where the Adword’s Ad has an email optin form built into the ad. It’s awesome and [...]
Adwords Tip for Small Businesses
I received a notification today in my Gmail. I thought it was an interesting notification. Google’s specifically stated they are trying to improve Gmail by: Fewer irrelevant ads Gmail’s importance ranking applied to ads Offers and coupons for your local area What I think we should take note of is “Offers & Coupons for your [...]
How to Add Your PPC Ads to Google Place’s Pages
Here’s a neat little PPC trick to use Google Adword’s Sponsored ADs to target your competitors Places Pages. (Follow the instructions in the video above.) Login into your Adwords account. Create a new campaign, for the “networks” setting select Display Network ONLY Then click the setting for “Relevant pages only on the placements and audiences [...]
Easy Way To Improve Your PPC Conversions
One of the biggest mistakes people make when improving on CTR’s (click thurs rates) on their PPC (pay-per-click) advertising is they forget to match the landing page to their AD. I am ALL for split testing and trying to improve your AD’s as long as you remember to keep your landing page congruent with your [...]
SEO & PPC – The Perfect Couple
I just found this interesting post today at WebProNews.com where they revealed the Coles Notes version of a recent study done by two NYU Professors. It basically shows that by having a strong SEO presence and running PPC ads together will improve your conversions rates. If you would like to read the full meal deal, [...]
Understanding Google Adwords
Many small businesses do not understand how Adwords PPC auctions works. They have a hard time understanding how rankings and pricing works. This video must be the most brilliant explanation on how it all works.







