In this tutorial we will discuss what is the best web-hosting service providers for Small Business websites and which type of hosting is best suited for WordPress, since this is a continued lesson from our ‘The Complete Guide to WordPress for Small Businesses‘. Web Hosting is pretty straight forward and simple. When it comes to [...]
Quality Vs Quantity
Quality Vs Quantity – that is the question. Many business owners struggle with this question. Some folks believe having more numbers will always allow you to win using the Thomas Power’s Law of Big Numbers. While others like Kevin Kelly who wrote 1000 True Fans believes in quality. I think you need both to succeed, [...]
Warning: Social Media Marketing is NOT for all Small Businesses
I thought this video of Seth Godin is really insightful and offers some great advice when it comes to social media marketing for small businesses. As Seth said, it really is useless to have loads of friends on these social networks like Facebook & Twitter, etc. Try to not to keep score, it’s easy to [...]
On-Page SEO
Matt Cutts discusses in the video the difference in having an over optimized website. From our experience, you want to only optimize each page for one keyword phrase (and sometimes two) but no more. At one time putting the keyword lots of times in a page was a good way to optimize for on-page factors, [...]
Using Relevant Keywords
Using relevant keywords for your business is very important when it comes to search engine optimization for local businesses. For example, lets say you are a Plumber in Chicago. A lot of small businesses would think ranking well in the search engines for the keyword ‘plumber‘ would be a good keyword to focus on, but [...]
Are Paid Directories a Good Way to Link Build?
Directories can be a good link to have pointing back to your site, depending on which directories it is coming from. Here at SmallBusinessOnlineCoach.com we do use directories to help our clients rankings. Directories rarely provide much direct traffic. Typically the bulk of the value of a directory listing is in how search engines evaluate [...]
Understanding Google Adwords
Many small businesses do not understand how Adwords PPC auctions works. They have a hard time understanding how rankings and pricing works. This video must be the most brilliant explanation on how it all works.
