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Google “Do No Evil’ – What Do You Think?

Here is an interesting video I found on YouTube created by the HungryBeast. What do you think? I think as a internet marketer Google offers a lot of value, however it is important for us to pay attention to privacy challenges with new technology.   Whether you believe Google follows their mission statement of: “Do No [...]

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Easy Way To Improve Your PPC Conversions

One of the biggest mistakes people make when improving on CTR’s (click thurs rates) on their PPC (pay-per-click) advertising is they forget to match the landing page to their AD. I am ALL for split testing and trying to improve your AD’s as long as you remember to keep your landing page congruent with your [...]

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How To Use Twitter To Find New Clients & Customers

Twitter is an incredible marketing tool for so many small businesses, but so many businesses use it totally wrong! It’s not about how many people are following you or how many people you follow.  It’s about helping and solving people’s challenges and offering useful insights without necessarily anything back.  It’s about monitoring real time conversations [...]

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Groupon – Can It Save Your Business?

Groupon is social commerce on steroids.   It is a site that allows people to get group coupon deals if enough people participate.  If enough of your friends and family buy then the coupon is honored, thus encouraging you to pass the deal along.   It’s very contagious in a fun way and can strum up [...]

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Blogging Commenting – 4 Questions You Should Ask Yourself Before Leaving a Comment

Blog commenting is a really important marketing strategy online for small businesses.   It can be an incredible way to build relationships with other industry bloggers and a amazing way to get super targeted traffic as long as you do it ‘right’.  Ask yourself these 4 questions before leaving a comment somewhere online.  Ditto with forums. [...]

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Posterous – Why It’s a Small Business’s Best Friend

Watch this video below to learn how easy it is to use Posterous and why it’s a essential time saving tool for small businesses. Anyone who knows me will tell that I love simple, especially since I deal with  small business owners who are typically not very tech or internet savvy, so when a tool [...]

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Small Business Blogging – What To Blog About?

I work with a lot of small businesses and often they have no clue on what to blog about.  In  this post, I will (hopefully) inspire and give a boat load of ideas and topics that any small business can easily borrow and apply as a post to their business blog(s). Blogging is really, really [...]

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Small Business Video Marketing

Here is a great example of why and how any small business can use internet videos to grow their business. Social video marketing is very, very powerful.  Why not take your business to your local college and ask their marketing department or film department for help.   They get to work with a real life case [...]

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What Can “Spaghetti Sauce” Teach You About Creating & Marketing Your Products?

Malcolm Gladwell’s gives a wonderful story at TED  that offers some very significant insight to why it’s important to create products and services that cater to different types of people.  There is no “perfect” product or service, just “different” products and services for “different” types of people. Does your business cater to different types of [...]

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