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Are Your FAQ’s Dynamic & Search Engine Optimized?

Have you thought about your Frequently Asked Questions lately? This page is generally considered a static part of the administrative section of a website, something that was set up when the site was created and left on its own thereafter. But it’s time to look at your FAQ page as a dynamic, changing facet of [...]

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Domain Names – Do They Matter?

Your domain name is like your online storefront. It’s the first thing people see when they reach you, and you need to make the most of it. As the old business cliché goes, it’s all about “location, location, location!” If your location on the internet (that is, your domain name) is obscure and hard to [...]

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What Blogging Platform Should A Small Business Owner Use?

So you’re ready to jump in and finally set up a blog for your business. How to choose among the range of popular blogging systems? Many will opt for Blogger, TypePad or Blog Harbor, but I would heartily recommend WordPress. Here’s why. With WordPress, you simply download the free software to create your blog, buy [...]

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The Psychology of Line-ups

Have you ever been to a Ribfest ? These traveling barbecue shows have their origins in the American south, but you can find them all over Ontario during the summer weekends. Barbecue teams set up huge rigs equipped with giant smokers that can cook 200 racks of ribs at a time. Once the ribs are [...]

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Testimonials Are A Must!

I’ve discussed elsewhere the power and value of using testimonials from satisfied customers to help promote your business online. If you have an effective system in place to collect high quality testimonials, they can serve many purposes: Customer reviews/testimonials can aid in producing good copy for your website. They educate on what products and services [...]

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Why Your Local Business MUST Be Online

An article just posted on eMarketer presents a striking statistic from Nielson Online: 58% of people who shop for consumer electronics in the U.S. will use the internet to research their purchasing decision. This is compared to a mere 8% who would field advice from friends and family. And these are not consumers who ultimately [...]

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Keyword Research – How To Video

Doing proper keyword research is probably one of the MOST important tasks to be done before you do anything with your different web properties. Many small business owners tend to neglect doing a thorough enough keyword research.  Not having a deep enough research on your business’s main keywords can result in poor decisions when it [...]

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Customer Contact Information- Your Most Precious Resource!

Several years ago I bought a lamp at a charming house wares store in my neighborhood. The proprietor of the store asked for my address and other contact information, which I gladly gave. Every so often I would receive an attractive flier on thick high-quality paper stock in the mail, inviting me to a special [...]

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Make Scarcity Work for You

Supply and demand : these principles are the cornerstone of the free market. At the most basic level it’s not all that hard to understand, but when you’re a business owner navigating the ups and downs of the marketplace it can be a rough ride. In this piece I want to talk about how understanding [...]

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5 Ways To Add ‘Social Proof’ To Your Business

Adding social proof to your blog, website, and/or marketing materials can substantially increase conversions and sales. Here is a quick little list of ideas that you can do to improve on your social proof to your business. Gain Testimonials – when acquiring testimonials try to get a photo, audio, and/or video along with the written [...]

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