What SMB’s Need to Know About Google

Google has changed a ton in the last 4-5 years.   There are so many different variations of Google’s SERPs (search engine ranking pages) today.  I think last count was over 86 and I expect that number to only grow more and more in the future.  Now with the latest Hummingbird updates + personalize search + machine learning, we are going to get so many different variations of the SERPs.

It’s important that SMB’s understand this and know where things are going with Google, so they can alter their marketing efforts to cater better to Google’s latest search engine page results.

What Should SMB’s Focus On?

  1. Content, content, content!
  2. Social media and expand their communities
  3. Brand marketing

Let me know your thoughts in the comment section below.  Love to hear your thoughts!


Tags: google, serp's

One Response to “What SMB’s Need to Know About Google”

  1. Very informative video Matthew. Making sure you local business listings is managed and optimized is a new challenge small business’s face. Like you said in your video, if your listing does not have your correct business information, it will be hard to show up on Google’s new carousel. At Local Market Launch, we feel that optimizing your business data and syndicating across the internet will help your business climb the Google carousel and boost your local presence.

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