Google has changed a ton in the last 4-5 years. There are so many different variations of Google’s SERPs (search engine ranking pages) today. I think last count was over 86 and I expect that number to only grow more and more in the future. Now with the latest Hummingbird updates + personalize search + machine learning, we are going to get so many different variations of the SERPs.
It’s important that SMB’s understand this and know where things are going with Google, so they can alter their marketing efforts to cater better to Google’s latest search engine page results.
What Should SMB’s Focus On?
- Content, content, content!
- Social media and expand their communities
- Brand marketing
Let me know your thoughts in the comment section below. Love to hear your thoughts!