In general, publishing plenty of original content on your business’ website will help push it towards the top of the Google search results page, but what exactly does original content mean? An interview with Google’s top quality control expert, Matt Cutts, reveals that what you publish must add diversified value to a searcher’s experience.
What exactly does this entail for businesses and online publishers? It means that:
- you must not rely on duplicate content, whether you paraphrase it or not.
- your content should not cover the same ground as competitors.
- if your content is related, it should at least take a different perspective or opinion.
- you should zero in on your own area of expertise and become authoritative in that area.
SEO Tips in Plain English
For those of you that find the online marketing world to be strange and unusual, Matt Cutts also puts his point in everyday business terms. He points out that when a market is saturated or competition is high in one area, any good competitor finds a niche where the current competition falls short and builds their reputation by doing it better.
The need for diverse search results allows any business to become a leading publisher and marketer. All it takes is specialization and a focus on improving the customer experience. If you want read the entire interview (very long), you can check it out on stonetemple.com.