Original content is what makes the web great and drives traffic between websites. However, even the smallest of online niches are actually overburdened with a massive amount of information. That’s why it is becoming more important to find away to organize and pick out the best of this information. This is what content curation is all about.
The Value of Content Curation
Content curation is when someone tries to processes all the original content within their niche and publishes the very best of it in an organized, focused way. Content curation is not just republishing content because it’s too difficult to write original content yourself.
Curated content is value added material. Think about how useful the internet is when it is full of billions of indistinguishable articles that vary greatly in quality. They don’t really become useful until someone works to weed out the low quality content and find the real gold. Without any kind of content curation, the web would be much more difficult to navigate.
How To Do Curation
The best part of being a content curator is that any business can do it. As a specialist in your particular field, you are well qualified determine what is a valuable resource and what is not. By doing this, you help your audience find the best information possible, and you also establish yourself as an authority in your field.
Brad Kuenn from verticalmeasures.com points out several helpful tools that you can use to find and organize new content. There are many tools to help you find material, sort and organize it, and also to share it with your audience. Experiment with a few tools and see how well they suit your needs. Good luck with curating content.