The art of engaging one’s public is literally the “make or break” factor in almost any business. That being said; navigating between that thin line where exposure and overkill reside, then becomes the true challenge. I recently read a rather insightful blog by the name of How to Engage Your Audience in Five Seconds, that explored that exact concept through the example of “5 Second Films”. Although the actual production of a 5 second film may not translate in all niche markets, the idea of “less is more” has proven itself to be true in both person-to-person sales and web design.
What Are Businesses Doing Wrong?
Often times when a business wishes to attract customers they tend to take on the ”throw every thing but the kitchen sink” approach. Which can actually have and adverse effect of driving potential customers into the arms of the competitor. Avoid these common mistakes:
- Overloading you customers with information
- Not providing the necessary next steps
- Trying to close a sale prematurely
- Pressuring you customers to buy too much
Using the “5 Second Rule” to Your Advantage
The reality of gaining business is getting to the point. Potential customers only want to know ” is your product right for them”. The “5 Second Rule” is simple:
- Cut out any unnecessary sales jargon and relay what your service does and how it may benefit your client
- Although it is advised to condense your sales pitch remember not to cut out any information that may prove valuable. Don’t replace saying too much with saying too little.
- Keep it simple! Convey the perks of your service but, don’t bog the customer down with your philosophies
- Don’t take any attention away from the service at hand. All roads should lead back to your business.
- Social proof is a tool that pays for itself and a potential customer is far more prone to trust the word of another customer than a salesman. Showcase your reviews and encourage feedback.