My good friend Darren Shaw asked our local SEO mastermind for some additional tips for his upcoming presentation at MozCon. I emailed him few, then thought… what the heck I should blog these great tips!
Here are 5 amazing local marketing strategies any small business can implement today (or in a relatively short period of time):
Tip 1: Get your friends, family and employees to vote up “positive” reviews in Google+ Local because reviews are sorted by “most useful” and the review ranking algorithm is basically based on those reviews that got voted on the most. Try to do it from unique IP’s.
Tip 2: Create a “submit a review page” on your site like the one we did for our client here: http://heatherbarranco.com/submit-review/
Tip 3: Reward your customers for check-ins on: Google+, Facebook, & Foursquare – put visible signage on business walls, napkins, washrooms, etc
Tip 4: Blog about local events and be sure to let those people who are holding the events know you have blogged about it. Often it results in some easy backlinks, citations, social mentions and hell it will deepen your local network.
Tip 5: Give away digital coupons to other local businesses to put on their websites. It’s a sneaky way to get a backlink too! Don’t ask local businesses for backlinks, send them an email offering them a discount or digital coupon they can easily add to their site for their customers. People love to give their clients, customers added value and discounts from other local businesses. Be sure to make it as easy as possible for them to do.
I could go on forever with more stealth local marketing tips, but only so much time in the day.
Do you have some awesome local marketing tips…? Share below in the comment section!