What Blogging Platform Should A Small Business Owner Use?
So you’re ready to jump in and finally set up a blog for your business. How to choose among the range of popular blogging systems? Many will opt for Blogger, TypePad or Blog Harbor, but I would heartily recommend WordPress. Here’s why.
With WordPress, you simply download the free software to create your blog, buy your own domain name and rent your own server space. The installation and set-up process is quite simple. But more importantly, it provides you ownership over your blog. Instead of running your blog through a system like Blogger, where you are subject to their terms and conditions, you have control over your own work. The last thing you want is to have your hard work eliminated from Blogger’s servers because they mistakenly thought your blog was a “spam blog,” created just to generate traffic for other sites rather than to contribute meaningful content.
WordPress also uses Open Source software, which allows participants with programming knowledge to look at the software code and make additions and improvements. This creates a system which constantly adds new enhancements, giving you more options for how you want to set up and style your blog.
It may cost more upfront than the other platforms, but the peace of mind you get with ownership, and the quality and ease of use, makes choosing WordPress worth it.
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