SmallBusinessOnlineCoach.com

I know its not quite 2010 yet, but we are almost there and I wanted to comment on what it’s like to successfully market a small business in today’s marketplace.  After, watching the video above it’s obvious the world has changed so much in so little time.

The old ways of marketing via traditional media is not as effective as it once used to be.  People have moved online to consume their information on products and services they want to buy.

The difference on having a thriving business and one that is barely surviving can be something so simple as ‘internet marketing’ verses ‘NO internet marketing’.

I think a business needs to have rounded approach to internet marketing.  It’s not enough anymore to just focus on one method of internet marketing. They need focus on SEO, PPC, and social media marketing.  A small business, must also be savvy enough to know how to capture their clients/customers information to continue to build relationships enabling more marketing on the backend through email marketing, etc.

I think any business today who is not using and leveraging the internet and search engine marketing (too its fullest) to promote their offline business is simply crazy.   If they don’t, their competition will and that just spells – trouble.  I am not sure how anyone in this day and age who is not aware that is where people are and how they are making their buying decisions.

My question to all small offline businesses is… do you want to be thriving or just surviving…?

Now this is just my 2 cetns – take it or leave. What are your thoughts….? Do you think its essential to be marketing you offline business online…?  Let us know your thoughts below in the comment section.