Quality Vs Quantity – that is the question.
Many business owners struggle with this question. Some folks believe having more numbers will always allow you to win using the Thomas Power’s Law of Big Numbers. While others like Kevin Kelly who wrote 1000 True Fans believes in quality.
I think you need both to succeed, but if I had to choose one, I’d choose QUALITY. I think if you can get the quality of your products and services right then you can gain the big numbers. Also, I think the approach of the 1000 True Fans is a very doable and reachable goal for many small businesses and a great starting point.
That’s just my two cents – what do you think…? Let me know in the comment section below.
