Posterous – Why It’s a Small Business’s Best Friend

Watch this video below to learn how easy it is to use Posterous and why it’s a essential time saving tool for small businesses.

Anyone who knows me will tell that I love simple, especially since I deal with  small business owners who are typically not very tech or internet savvy, so when a tool is simple to use and integrates something like email, we’ll then I am ecstatic!

Simple Posting

Posterous allows you to post just about anything (text, word docs, power point presentations, video, photo’s and much more) all from sending a simple email. And because it’s posted from a simple email, just about anyone can do it. The most non-techie people can handle this. You can even set-up multiple users so you can easily allow your employees to participate in creating content.

Automatic Syndication

One of the most powerful features is that you can also attached dozen plus authority Web 2.0 content sharing sites like: Facebook Pages, Twitter, Blogger, Tumblr, etc and automatically syndicate that same info to those places. This way you are killing 6,7,8,9,10 or more birds with one stone.

Update

Other Video Tutorials on How To Use Posterous:

Ed Dale here shows some neat ways you can use your Google Reader & email to post to posterous. He recommends you use Posterous kinda like a notebook or collection of cool things your find about about your business, then sneak in links back to your main site(s). This quite brilliant because what it does it builds topical link networks that you can link back to you main businesses site(s) and captures traffic which you can funnel and breadcrumb back to your site(s) too.

Posterous Summary

Posterous is a MUST have tool for small businesses. I’d recommend using this tool weekly.  Like Ed recommends us it like your notebook.   Post collections of interesting stuff you find online that is related to your business and make notes.  This way the task only takes you a few minutes to do and by creating a mashup of content it creates content that is seen as fresh new content to the search engines.   It doesn’t get any easier than that!

Let us know your thoughts about great free tool and how you plan or are currently using it for your online marketing and syndication efforts.

If you are new to syndicating content or blogging as a small business then you might want to check out this post:  “What Can Small Business’s Blog About“