Kevin Kelly wrote this brilliant post title ‘1000 True Fans ‘ and it was mostly geared towards artists, however I think this post is just as relevant to the small business owner. The whole premise is based on the artist acquiring 1000 true fans who will spend a minimum of $100 a year on their ‘art’, resulting in the artist making a $100,000 a year.
The requirement to be able to do this is learning how to become a ‘nurturer of fans’. An artist can maintain and grow these relationships through using free web properties like blogs, Myspace, and Facebook to syndicate their news, bigraphical info, and catalogs of products, etc.
The web has essentially conspired (without realizing it) to make this possible, it is simple to disseminate your wares at lighten speeds and do it cheaply and easily through these web 2.0 properties. I think this is an excellent strategy for many small business owners, especially ones like, massage therapists, clothing designers, small cafes, cycle shops, etc.
Is your business actively seeking your 1000 true fans? Are you maintaining and growing relationships with them through Web 2.0 properties like YouTube Channel , Flickr, Facebook, Twitter , and blogging? I challenge you as the ‘artist ‘ of your business to begin your journey of developing your 1000 diehard fans !
