Small business owners always ask where should we market or where is the next hot place to market…?
Emarketer.com posted this today:
“Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that nearly twice as many students at these institutions use social networks every day in 2008 (59%) than did in 2006 (33%).“
Go where your future shoppers hang out!
Follow what the YOUTH do!
Follow the students!
It will lead in the ‘right’ marketing direction and you can usually still get some very cost effective advertising. Like FaceBook’s PPC. Some of the best bang for your buck for local businesses.
Loads of tips there!
Some other related posts that will begin to help you see the importance exploring advertising on these social networking sites.
Here are some other posts that may shed some light on why you may want to start exploring advertising on these social sites for your local business.
- How are you doing with your Facebook marketing lately? - Nobody speaks seriously about Facebook social PPC at search marketing industry conferences. I can’t believe it. Shouldn’t we be discussing multivariate landing page testing deeply segmented by users’ interests and affinities as … |
