23 Questions Google’s recommends you ask yourself about your site:
- Would you trust the information presented in thsi article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topcis with slightly different keyword variations?
- Would you be comfortable giving your credit card information to this site?
- Does this article have spelling, stylistic, or factual errors?
- Are the topics driven by genuine interests of readers of the site, or does teh site generate content by attempting to guess what might rank well in search engines?
- Does the article provide original content of information, original reporting, original research, or original analysis?
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopaedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
It’s all about quality and unique content. You need it and you need to build lots of it. The goal is to build authority websites via content. This how Google’s Panda update is analysing websites. We need to pay attention to authorship and to Google’s social network because it is be tied into ALL of Google’s products.
This concept of learning machines that can understand social signals as Google’s new algorithm is very interesting and we may be closer to that point then we think. As of right now, the links still rules. However, I think we must keep a close eye on this type of technologies. Using both traditional link building + social media marketing (build an audience) is important in today’s off-page SEO strategies.
I’d also go as far to say, the off-page strategies should only be 30-40% of your SEO efforts and the other 60% + be about creating lots of amazing content. You cannot really build a real ‘audience’ or a ‘following’ if you don’t have a ton of regular content.
What did you think about this “Google Panda/Penguin Webinar”…? Let us know in the comment section below.