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If you haven’t gone through the initial Introduction to the Google Maps we suggest you do that first.   This section below is the second part to our free Google Maps Course.

It’s amazing how many things you can do wrong with these free listings.  Just following our advice to filling out your Google Maps Listing within the Google’s Local Business Center (LBC) can be the difference of your business out ranking your competition in the 7-Box.

Before we get into the nitty-gritty of how to set-up your listing, you may just want to quickly read the Business Listings Quality Guidelines, so you fully aware of their terms when you are setting up your listing.  I have seen example after example, of merchants who knowingly or through ignorance break these simple guidelines and end up being flagged and then banned from G Maps.   Don’t end up like the many panicked merchants in the forums struggling to get help with their banned listing.

Before you post your listing you may want to go to GetListed.org and check to see if you have a listing already.  If you do, claim it.  If you don’t have a listing then sign-up for your Google Maps Listing at the LBC.

Here are the 7 Elements You Must Have in Your Google Maps Listing To Have a Optimized Listing.

Just filling out your local listing blinding with out any thought is a HUGE mistake.  Treat this listing with the same respect you would for you on-page SEO for your website.

Here are the seven elements that you will want to put some thought into before submitting your listing.  If you have already submitted a listing don’t worry all listings are easily editable.

1. Address: Make sure your address listed is closest to the core of the city you want your listing to show.  If you are a contractor or work out of your home and your home address is not in that city then you may want to get a P.O. Box that has address and ZIP/Postal Code that correlates to the city core, otherwise you may find your listing not ranking as well as you’d like.  NOTE: Make sure your contact address is consistent across all the web.  Don’t have different sources showing different address for your business.  Consistency is KEY when it comes to citations in G-Maps.
2. Category: There is a ton of chatter about how to optimize “Categories” in Google Maps, but I suggest you make sure you choose the most relevant category for you business in the ‘choose category’ section.  Getting this wrong can cause your local listing not show for the GEO keyword terms you would like.  My advice is don’t add local modifiers to your category keyword terms.  My suggestion is to do some searching with category keywords in Google and note which keyword categories trigger a 7-Pack, if its pulling in the 7-Pack then you may want to consider using that category term.  Make sure there is some search volume for the term too – do some good old keyword research.  The one thing you want to make sure you do is to use ALL five category spots.  David Mihm offers a good article on Google Maps Categories here.
3. Title/Business Name: Make sure you ONLY use your (DBA) Doing Business As Name when creating your Organization name.  Don’t listen to others that tell you to keyword load your Business Name to try to get better rankings.  That is against Google Map’s Terms of Use.   You can still get great rankings being white hat.
4. Business Description: Make sure you have your product and/or service keywords listed in your business description.  Now this is not as important as the Title, but it too is important.  It is the equivalent of a website’s “meta description” for SEO.
5. Content/Media: Add rich media to your local listings.  Add photos & video, etc.  I not sure if it improves rankings in the local listings, but it can only help turn online browsers to offline buyers.  Add before and after photos.  Add video that demos your product or services (like  ‘will it blend’ videos), add a video screen capture tutorial that offers value.  It has been proven that video helps convert more click throus ten any other medium.  Why not use this free gift give to you.  NOTE: If you don’t add your own rich media then Google may pull that data on your business themselves from places like Flickr, Panoramio,  YouTube, etc. and you may not like the media they pull.  Therefore, it would be a good idea to go in and fill this section out to the fullest ability which is currently 10 photos & 5 videos.  Also, remember to watermark all your images & videos before uploading them.
6. Coupons: Use them. This can be what differentiates your business from other competition found in the local listings.  Not offering a Google coupon is risking losing business to those businesses that are.  It also gives you a great way to track your sales generated from your local listing on Google.  You can even create a XML Feed for your Google Maps Coupons and have them upload to be different every day, week, or season.  Great way to have fun with timely promotions.  NOTE: If you have coupons listed on other local listings make sure you make them different so you can track them all properly.  This feature will become even more useful if Google starts releasing their Coupon Search feature again.
7. Double Listings: Don’t do it. Make sure you only have one G-Maps listing.  You don’t want to lose your listing over something so ridiculous.  People can easily report and flag your listing, I know I would if you were my competition and I saw you putting up Google Maps SPAM.

Now you may also want to track your your Google Maps listing using your free Google Analytics Account, I found this amazing how-to Guide: Google Analytics (GA) for the Google Maps 7-Pack.  I highly recommend you go through the 7 tutorials on how to use GA to track your local search marketing campaigns.

Another interesting article to read is  “Business Owners: Are You Sabotaging Your Own Local Listings?”

That covers all the main points when setting up your Google Maps Listing in Google’s LBC.   If you have any questions be sure to ask us in the comment section below.

Now on to (Lesson 3 within the Google Local Listing Course) the most important elements of ranking well within the 7-Box of Google Maps Listings: Citations, Reviews & User Content

Again, if you are a local small business owner and you rather let the PROS handle this for you, then please see our Local Search Marketing Services page.

Below is another example of how to verify your Google LBC Listing:

Related posts:

1. Google Maps Local Listing Advertising
2. Introduction to Google Maps & Google’s Local Business Center
3. Why Having a Visible Google Local Listing is Essential for Small Businesses
4. Google Local Maps – Must Have for ALL Small Businesses
5. Google Maps Bulk Upload