Local Organic Search Optimization Case Study
Watch the video case study above.
This case study didn’t have a ton of competition for their localized GEO-specific keywords, but many small businesses are in similar situations. This doesn’t mean it’s not a good idea to have great search engine rankings those GEO-specific keywords.
When people add local modifiers they are usually really close to making a buying decision. There may be less searches for those keywords, but they tend to convert better due the online browser’s intent. This way you can have a keyword that only gets 50 searches a month, but those people searching with that specific keyword phrase is ready to buy. As opposed to a broader term that gets tons more search volume but the intent is only for information.
Statistics show most people spend the majority of their money within a 20 mile radius and over 80% of people do research on products and/or services before they buy, therefore it only makes really good sense to make sure your local small business is ranking well for it’s GEO-specific keywords.
Be sure to leave some comments on your thoughts…?
Thanks for the great tips! With a few small adjustment to our local listings, we now come up #1 in Yahoo local and #2 in Google Maps and well as #3 in the organic section for search term Cosmetic Dentist Fairfield CT.
Thanks Coach!!
-Paul
Paul, That’s great news! Sometimes it doesn’t take much to make dramatic changes in your local listings. You just need to know what are the ‘right’ things to do. Congrates! Keep us updated with more news on your search engine marketing results.