Google’s Search Algorithm Video
Very interesting video about how Google decides on their search algorithm. Google makes over 500 changes a year to their algorithm.
Matt Cutts says, “There is no perfect algorithm that will make everything perfect in search”.
Go to 41 minutes to hear why they do not hand choose results and why Google must use an algorithm to decide search result rankings. The myth that Google will hand remove spammers is not true. They have to make a algorithm changes to change rankings in the SERPs to spam.
Jump to 1 hour and 12 minutes to hear about the future of where Google’s search is going? Particularly towards personalized search results and how: Google Calendar, Google To-Do Lists and Google Wallet will help personalized search.
Let me know your thoughts about this very interesting video about Google’s search algorithm. What was what you thought the most interesting part?