Google’s “Favorite Places” Another Shift in Local Search Marketing
It looks like there are more shifts taking place in the Local Search with Google.
Today one of my favorite bloggers (Greg Sterling) in the Local Search Industry writes about how Google has sent out physical window decals to these 100,000 businesses for them to display in their windows.
Now what is so cool about these window decals is that consumers will be able to use their social mobile technology to interact with Google’s Place Pages by simple scanning the bar code on the window decal into their smart phones.
They’ll be able to see:
- Hours of operation
- Cards accepted
- Reviews
- Brands carried
- Menus (if applicable)
- User-generated content
- Coupons/deals (if they exist)
They’ll also be able to “star” businesses for later recall or write reviews if they’re inclined. I wrote a post (a year ago or more) about the power of these new smartphones and how they will become an integral part of marketing for Small Businesses. We are just looking at the tip of the iceberg of Local Search Marketing here.
Check out the full details on these Place Page’s window decals here.
