I think I swiped this idea from Jon Cooper… don’t quote me on that. It was someone smart like him.
Step 1: Use this search operator: site:.edu history _______
Step 2: Use this plugin ‘Check my Links‘ in chrome to identify broken links fast.
Step 3: Use archive.org to try to see previous content.
Step 4: Re-create the content. Maybe turn into a quick infographic using fiverr.
Step 5: Reach out to contact webmaster about broken links and notify them of your replacement content
Rinse and repeat.
What is your favorite BLB strategy? Share a goodie in the comment section below.