Many small businesses do not understand how Adwords PPC auctions works. They have a hard time understanding how rankings and pricing works. This video must be the most brilliant explanation on how it all works.
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3 Responses to “Understanding Google Adwords”
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Amazing video! Thanks for finding such a gem! Before this video, the issue of quality score was a mystery. I didn’t even know that you don’t actually pay the max that you bid for in google’s system, cool.
What is the minimum price which needs to be paid in this case?
@sonal it depends. if you want to better understand how Adwords pricing works visit this page:
http://www.smallbusinessonlinecoach.com/blog/ppc/understanding-google-adwords/