Get your Small Business products and/or services on TV with Google Adwords. The entry point to TV has definitely been lowered thanks to Google. This is pretty exciting stuff! I know I am pretty “pro” internet marketing, but this might be another great advertising medium for small businesses to market their local businesses.
I am for sure going to start testing this program. I think a Small Business can easily make a solid commercial using a tool like Animoto or even use YouTube’s Free Search Story Tool (this the type of commercial that ran during the Super Bowl for Google, and if it’s good enough for Google it can certainly be good enough for your business). Making a solid 30 second video is simple with the right tools and now getting some decent air time during relevant shows that relate to your local business is easier than ever.
If you have local small business, it might worth taking $1000-2000 and doing some testing for one of your services and/or products. Be sure to set-up a unique landing page and/or website so you can directly track the results of this advertising medium. If it coverts the run with it. Just like PPC this will only become more expensive, so you may be able to snag some great airtime for dirt cheap if you are an early adopter. The early bird gets the worm!
LIMITED OFFER: If there is a local business out there that would like to test this type of advertising out (then for a limited time ) I can help them test it FOR FREE (no management fees, for the first 3 months.) as long as they cover their own Adword’s TV budget. This is limited offer and won’t around for long. Note: This offer can stopped at anytime without any notice.
What I Will Do: I will help them make and manage the Adwords TV ADs, create the video, and create a unique website/landing page to track the campaign. If you are interested please email at: [email protected] and make the subject line: “Adwords TV help”. You must have at least a budget of $2000 or more you are willing to spend with Adwords. If you are not at least willing to spend that then please do not contact me.
Let me know your thoughts of this new Adword’s TV advertising…? Do you see this as a viable advertising option for your local business..?





