Adwords has recently given us a new gift to online marketers: “Sitelinks”. You can know add sitelinks to your AD’s and this is a fantastic way to increase your virtual real estate in your PPC AD. This will usually make your AD stand out more and thus result in higher CTR’s and when you have higher CTR’s you usually lower your CPC’s. It’s a win-win!
I also suggest that if you have a local business that you include your address option too. This can give almost a full 1/4 more AD space then your competitors. Any option where Google Adwords gives you an opportunity to stand out over your competition you want to take it! Jump on this now before it becomes common knowledge.
Example Adwords Sitelinks Image
* Click on image to see in full size.
Let us know (below) in the comment section, did you know about the sitelinks option in Adwords? Do have a question on how to best use sitelinks in your Adwords PPC marketing?
