Great tip here from Austin Lau on how to target Gmail PPC ads in the Adwords content network. Remember to not to mix this in with the rest of your content ads nor your search campaigns, run it as a separate Adwords campaign to allow proper tracking.
Another important tip to make sure you are leverage this with the right mind set. Remember your prospects are in their email.
Example
Here is a real example of an email I sent my wife and lets look at what shows up in the Gmail Adword’s Ad. For those, that can’t see the image below, the email says, “call a carpet cleaner before the holidays – thx!”
What if the ‘Funbox’ ad said this instead…?
Carpet Cleaners [your city] – CarpetCleaningXXX.com – 10% OFF if you mention “Gmail Ad”. Call Now 416 XXX XXX to save!
It might get the attention of my wife a little more and it gives her a call to action based on her Gmail. The point I am trying to make is to make sure you are writing Ads that are specific to Gmail users and remember people are reading their email, so you have to grab their attention from that.
Think of keywords that will be listed in people’s emails that would be relevant to your local business and write ads that will stand out and still be related to what their email might be about.
You also might want to write ads that can steal business from the competition too. So a long list of your competitions products and services would be handy, you can make Ads that make counter offers to your competitors products and services.
If you are creative with PPC you can find tons of low hanging fruit. Let us know if you have done any testing with PPC in Gmail in the comment section below, love to hear your experiences.
thanks for this – happy holidays
Excellent tip, thank you for sharing that.
I can feel the marketers circling on Gmail Advertising info products as I type this.
For those that have done content placement before this is an excellent additional traffic reach to target.
Aaron
Hey, this was a GREAT post!
Off course, I have been avoiding the content network all my life, so I’ll have to start learning it all over again, but it seems it is worth the price!
Thanks so much!
@Javier, yeah its totally worth it! Looks like you are involved in the lose weight biz with your site. Think about all the fun you could have with finding “Thought Stringing” keyword phrases that apply to losing weight or equipment related to losing weight. Let me know how it goes…? Love to hear some people’s case studies with targeting Gmail PPC.
We’ve just started targeting GMail with our Adwords clients at our agency. The results so far have been quite amazing. Even on more obscure keywords and phrases, we are surprised at the level of chat that is going on. So far the CTR’s are low but the conversions are promising and higher than first expected. We will certainly be using more GMail targeting in the future.
As one of the millions of gmail users, I frequently click the ads in my gmail account. I suspect I am not alone and that many other gmail users do the exact same thing.
Hi
This is really excellent tip. I have tried to create two campaigns using this strategy but strangely I am not getting even 10 impressions at all even with high volume keywords. Could you guys help me what should I do further to get the good results?. I really appreciate your help.