Great tip here from Austin Lau on how to target Gmail PPC ads in the Adwords content network. Remember to not to mix this in with the rest of your content ads nor your search campaigns, run it as a separate Adwords campaign to allow proper tracking.
Another important tip to make sure you are leverage this with the right mind set. Remember your prospects are in their email.
Here is a real example of an email I sent my wife and lets look at what shows up in the Gmail Adword’s Ad. For those, that can’t see the image below, the email says, “call a carpet cleaner before the holidays – thx!”
What if the ‘Funbox’ ad said this instead…?
Carpet Cleaners [your city] – CarpetCleaningXXX.com – 10% OFF if you mention “Gmail Ad”. Call Now 416 XXX XXX to save!
It might get the attention of my wife a little more and it gives her a call to action based on her Gmail. The point I am trying to make is to make sure you are writing Ads that are specific to Gmail users and remember people are reading their email, so you have to grab their attention from that.
Think of keywords that will be listed in people’s emails that would be relevant to your local business and write ads that will stand out and still be related to what their email might be about.
You also might want to write ads that can steal business from the competition too. So a long list of your competitions products and services would be handy, you can make Ads that make counter offers to your competitors products and services.
If you are creative with PPC you can find tons of low hanging fruit. Let us know if you have done any testing with PPC in Gmail in the comment section below, love to hear your experiences.