Today’s infographic comes from SEO Gadget. I love infographics because they spell out useful information in digestible way. I thought this infographic was particularly good at explaining the importance of website conversion split testing.
10 Quick Steps to Improving Your Website’s Conversions
44% of companies use split testing software, it should be 100%
Step 1: Set up funnels – find out where people are not converting on your website
Step 2: Set up Analytics – use tools like Google Analytics to tell what is happening on your website
Step 3: Barriers – Find out why people did not convert
Step 4: Go Offline – Seek real human opinions. We like to use usertesting.com
Step 5: Prospect for missing links – build an audience and way to bring back customers/client for more & have a referral funnel set-up
Step 6: Strengthen Offer – test your offer(s), try OTO offers & stacking the offer to upsell product/services
Step 7: Create solutions list – brainstorm on ways you can improve your conversions
Step 8: Testing – split test, we like to use visualwebsiteoptimizer.com
Step 9: Review – obvious, look at what you’ve done
Step 10: Rinse and Repeat
