Often we take over poorly managed Adwords campaigns. One of the biggest mistakes we see is ad campaigns that only bid on ‘broad match’ and we need to go in and clone all the those broad match keywords into ‘phrase match’ and ‘exact match’, but who the hell wants to do that manually?!
Lucky enough there is a fast and quick way to clone out broad match keywords into phrase and exact match quickly in Adwords Editor. Just watch the video above we put together to teach you how to do this.
We have to tip our hat to James at WebRanking.com for his informative article on “How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor” as this is where we first learned this HUGE time saving tip.
For those who are not sure how keyword types are different in Pay Per Click advertising:
- Broad Match – The number of monthly searches containing your keywords in any order, along with any number of other words in the search. For example, broad match results for ‘blue trucks’ will also include search traffic for ‘used blue trucks for sale, blue xenon headlights for trucks, trucks crashing into a flock of blue birds, blue monster trucks’, etc.
- Phrase Match – The number of monthly searches containing your keywords in their exact order, along with any number of other words in the search. For example, phrase match results for ‘blue trucks’ will include search traffic for ‘‘blue trucks, blue trucks getting modified for speed, best blue trucks of 2012, blue trucks for construction’, etc.
- Exact Match – The number of monthly searches containing your exact keywords, in their exact order, with no other words in the search. For example, exact match results for ‘blue trucks’ will include ONLY the search traffic for the exact keyword phrase ‘blue trucks’.
Additional Adword’s Editor Tip:
Test these steps on the smallest adgroup first and not at a campaign level. This way you can make sure it works for you, before doing it to hundreds of keywords. Nothing worse then having to delete them because you missed one little step.
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Two Other Awesome Posts That Offer Tips on Adwords Editor:
Great video. One question, though. Why not just highlight the keywords and make the switch from “broad” to “phrase.” I don’t see what all the other steps accomplish….