What is PPC Ad Split Testing? PPC ad split testing is usually called “A/B split testing” in SEM industry language. This is where you have a side by side comparison of two ads within an adgroup, and you decide based on conversion and click-through data which Ad performs better. This is super important to do [...]
The Magic Bullet For Your PPC Marketing is Tight Adgroups
What is an Adgroup? In Google Adwords, you can put together a group of keywords you think relate to each other, then write one or more ads hoping to attract searchers typing those keywords into Google’s search engine and triggering your ads to be displayed (called ‘impressions’). The starting point and foundation of it all [...]
The Most Costly Mistake in PPC is Not Understanding Negative Keywords
What Are Negative Keywords? Negative Keywords are keywords that you choose to tell Google Adwords (or any other PPC Advertising platforms) that if any of these words are in a search query, that you don’t want your ad to be triggered to be displayed (called ‘impressions‘) to that searcher. Let’s say that the example in [...]
The Benefits of Understanding PPC Match Types
Not understanding match types in Pay-Per-Click advertising (PPC) can mean the difference between throwing away thousands of dollars away in your PPC Campaigns that don’t yield the desired return on investment (ROI), or acquiring a steady stream of new Customers and making money from paid traffic. Let’s focus on Google Adwords (similar to other PPC [...]
If You Don’t Hide Your Address on Google+ Local Now, You’ll Hate Yourself Later
Just read the Google Places (now Google+ Local) Guidelines: If you don’t conduct face-to-face business at your location, you must select “Yes, this business serves customers at their locations” under the “Service Areas and Location Settings” section of your dashboard, and then select the “Do not show my business address on my Maps listing” option. [...]
What Every Small Business Ought to Know About Location-Based Marketing
Do you regularly share where you are and what you are buying with location-based services? And do you regularly use your internet-enabled cell phone to look for location based deals? Whether you personally do or don’t, doesn’t matter, because most likely your potential Customers are, so that is a compelling reason to at least scan [...]
Caution… Should You Migrate Your Google Places Page to Google Plus?
Source: fotki.yandex.ru via Cindy on Pinterest Look First Before You Jump! It’s important to be on the cutting edge of local online marketing, but you don’t want to be on the bleeding edge. We love when we can get our customers ahead of the curve, but not all things should be done right away just [...]
64.5% Clicks Come From PPC Ads – Why Small Businesses Might Want to Invest in Adwords
Do People Trust or Click on Paid Ads? Regardless of what our opinions are, what does the data say about keywords with high commercial intent? Every business owner wants immediate results from their marketing efforts and a good rate of return. PPC ads can do this for you (if you know what you are doing [...]
As Consumers Flock to the Web – Is Your Business There to Greet Them?
“62% of all US small businesses don’t have a web presence!!” – Google Representative Last fall I attended a Local Search Marketing conference held by GetListed.org and that was the most shocking statistic that I heard that day. She said that this is what Google believed to be true (think they have the data to [...]
How to Copy Adgroups into Another PPC Campaign Using Adwords Editor
Step by Step of this Video: go to Adwords Editor and have the campaign you want to copy open in the main view select ‘adgroups’ tab select the adgroups you want to copy by holding down ‘shift’ button on your keyword while selecting go to the top left and select “Edit”, then “Copy” select the [...]
