Matthew Hunt
Position: Head Cheese of SBOC
Matthew Hunt is a Canadian theatre actor turn internet junkie who helps small businesses dominate the search engines.
Matthew initially started his web career developing a half dozen successful merchant account websites in 2007 for his own small business (which he still owns to this day).
Due to working with small businesses via payment processing industry, he quickly realized other small businesses could benefit from the same web success he’s experienced on his websites, so he sought after every little piece of web marketing education he could get his hands on. For the next 3 years he spent over $100,000 in internet marketing education and applied his craft to his personal websites.
In late 2009, he offered a handful of local small businesses free web marketing services to build up his confidence in his abilities to market websites via the search engines.
Within months he had successfully ranked every website on the first page organically, and had helped each small businesses improve their leads, conversions & sales.
Matthew finally felt he had received his PhD in internet marketing.
With those successes behind him, in Jan 2010, Matthew launched ‘Small Business Online Coach’, a web marketing company that helps local small businesses market their services through the search engines.
Since then ‘Small Business Online Coach’ has developed into a internet marketing boutique that supports over a hundred local small businesses. Matthew believes this is just the tip of the iceberg for SBOC and foresees the company having thousands of clients. In 2012, Matthew plans to also offer free and paid digital internet marketing education products specific to small businesses.
Matthew states: “People are already searching online for what most small businesses do and one of the fastest, most cost effective ways to grow a small business is to get their services in front of those internet searchers”.
Matthew is extremely passionate about online marketing and loves watching small businesses thrive and grow due to some simple internet marketing strategies that any small business can implement with the right search engine marketing partners.On a personal note, Matthew is family man with 3 young children all under four (so he and his wife have their hands full). During off SBOC hours he loves being silly with family and chilling with amazing friends.
Matthew swears by this quote: “I have no special talents. I am only passionately curious.” - Albert Einstein
Dat To
Position: Second in Command
Dat To is ex-restaurant manager turned into an internet marketing commando.
Dat To is SBOC’s Head Project Manager, which is probably the single most important job at Small Business Online Coach. Without him nothing would get done at SBOC. Dat has extensive knowledge of SEO, link building and how organization needs to be run. His work involves all the behind the scenes stuff like managing all our Outsourcers’ day to day work including assigning & checking their tasks, making sure that everyone is hitting their deadlines for each task and piecing everything together. And it all comes together to get the desired results: great online presence for all our SBOC Clients.
On a personal note Dat’s hobby is DJ’ing House Music. Dat has been married for almost 13 years now, to his sweetheart Michelle and he has four wonderful children: Joshua 11, Grace 8, and Caleb 3 and Caitlin just arrived in July, 2011.
Adam Ellis
Position: Chief Website Designer
Adam has worked as a Web Designer and Art Director in a few interactive agencies in Toronto over the span of eleven years. During that time, he was responsible for the design and development of brand websites, promotional sites, online games, and online advertising. His design approach can best be described as clean & simple; a style he embraced years ago while discovering how many poorly-designed and confusing sites there were on the web.
Adam excels at applying his knowledge of information architecture and usability standards in the sites he builds because he believes that the design should always start with a solid understanding of how the website will be used. Adam has worked on business for clients such as: Molson Coors Canada, Unilever, CTVglobemedia, Workopolis, Expedia Canada, Mattel, and Loblaw Companies Limited.
On a personal note, Adam loves watching silly cartoons and spending time with his 3 children, wonderful newborn girl and his beautiful wife.
Avi Phillips
Position: SEO Link Builder Extraordinaire
Since his dad brought home a Commodore PET when he was 5-years-old, Avi has been enamoured with computers. As a teenager, Avi communicated with friends on BBSs with a 1200 baud modem. Now, Avi sits comfortably in front of his MacBook, assisting small businesses to climb to the top of the search rankings.
Avi originally joined the SBOC team as a proofreader, and has gradually taken on a variety of tasks, becoming entrenched in the science of internet marketing. He takes great pride in seeing the fruits of his labours.
It hasn’t always been bits and bytes. Avi was enrolled in an arts program since fourth grade, and continued his training at an arts program in high school. Theatre school followed. The exposure to dance, visual art, theatre, film and music has defined his personality, where creativity is a daily pursuit.
Avi is currently writing and producing music videos as “Mechaia”. He records and mixes music at his home studio, playing guitar, bass, keyboard, and drums. With a portable HD camera, Avi has been creating motion pictures for the tracks. The style of music is as broad as his influences, representing hip hop, folk, rock, and electronic. Avi also plays with and records other artists for his record label, Kumzitz Records.
Other than a two year interlude in Coral Springs, Florida, Avi has always lived in Toronto. He is a big fan of the city, for its social scenes, unique neighbourhoods, and opportunities. Avi enjoys introducing visitors to aspects of Toronto, and discovering new gems for himself.
Avi lives in an old Annex house in Toronto with his talented and beautiful photographer wife, and their impossibly cute baby daughter.
Sean Doherty
Position: Content Syndication Ninja
Sean has dabbled with computers since my Dad got him his first Commodore 64 back in 1982. Being ten years old he was so excited that he spent every minute on that computer, trying to do programming, playing games (Jumpman was by far my favourite!), and figuring out where the future of computers was going to go. He had no idea that less then twenty years later his watch would have more memory then that big honking computer that sat on his desk with Depeche Mode and Madonna stickers all over it and that computer technology would be such a large part of his life.
Before working for SBOC, Sean had worked in Broadcast Journalism, apprenticed at the local cable station, and managed super busy restaurant in Toronto. Sean joined the team at Small Business Online Coach because he loves writing, technology, small businesses and people. He enjoys that he can help small businesses create content that reaches their customers via web content.
On a personal note, Sean loves spending time with my dog Ben, his nephews, and his friends!
Walt Goshert
Position: Content Meister
Walt has been involved in online marketing since the very early days of the Internet, dating back to a 1994 stint with an Internet Service Provider start-up in Colorado Springs, CO. Although not a tech geek, Walt quickly realized the tremendous potential for marketing in the online world. In his role with Small Business Online Coach, he works behind the scenes proofreading, editing, and writing content used in link building campaigns.
As a native and current resident (after a 23 year adventure living in beautiful Colorado) of Lancaster County, PA. (BTW… Walt is not Amish) Walt is a golf fanatic. And, when tee times permit, he enjoys spending fun times with family and friends.
Mary Jerah Legayada
Position: SEO Syndication Kingpin
Mary Jerah Legayada a fresh nursing graduate transformed into a SEO SYNDICATION PRO!
She discovered Search Engine Optimization while still studying and was able to make a balanced life between studies and work. After her graduation, she focused on studying SEO. After a year of hard work and determination as an SEO neophyte, she’s become a real SEO syndication Kingpin.
On a personal note: She is a family oriented person and loves to help other people. As her past time she loves to listen to pop music and she loves to watch cooking shows and she believes that she can become a great cook someday.
Angelo Jose Jaime
Position: SEO Syndication Apprentice
Angelo Jose Jaime is a recent business management graduate who has dived into the University of Practical Application here at SBOC!
While in College, he joined various business activities and this lead him to realize how much he loves business and now… online marketing. He’s now learning the basics of SEO and quickly becoming a SBOC’s SEO syndication expert.
On a personal note: Angelo loves to play video games especially in the horror genre. He is a lover of music, especially 80’s & 90’s love songs.
Miguel McKenzie
Position: Writer
Miguel is a former bartender and is an aspiring writer (even he will admit that the obvious cliché of bartender/writer is a bit over done).
Miguel comes from a musical background as one of the founding members of the D4C Artist Collective (specializing in urban music and dance). As a writer he frequents various sites for both insight and inspiration. Using the internet as a resource for his passion also sparked a fascination with the work that was being done at SBOC in the field of Search Engine Optimization.
On a personal note, Miguel has an undying passion for music, film, fashion and all things innovative in the arts. He is a devoted husband and a proud Papa of his newly born son.
