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Don’t Be A Generalist!

By Matthew Hunt | July 24, 2008

Seth Godin has an interesting post on his blog about specialists vs. generalists . He argues that in today’s world of almost infinite choice, why should anyone settle on hiring a generalist to do a job when one can have access to a specialist in that field. The implication is that the internet has blown away traditional boundaries (such as geography) and thus opened up the marketplace to competition in ways unimaginable in the past. The days of the small-town doctor, for example, who services the whole spectrum of the townspeople’s medical needs, are (or should be) in the past.

Small business often attempt to be a jack-of-all-trades and master-of-none.  Rarely do people want a generalist.  They want the brilliant specialist! The reason many small business fall into this category of being a ‘generalist’ is due to the fact the are trying to be all things to all people.  In todays market place it doesn’t often pay to not specialize and then be damn amazing at whatever it is that your business does.

Is your business a ‘generalist’ or ’specialist’…?

Dare to be different! Dare to be brilliant! Or as Seth would say dare to be the ‘Purple Cow ‘!

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